This Foodics company profile covers the company's valuation, revenue, funding rounds, investors and history. Foodics works in restaurant technology, with a focus on point of sale, payments and finance for restaurants. It was founded in 2014 and is headquartered in Riyadh, Saudi Arabia. Every figure links to a public source, and anything the company hasn't disclosed is marked as such.
Revenue
| Metric | Value | As of | Source |
|---|---|---|---|
| Total funding | About US$198 million | April 2022 | Gulf Business |
Funding history
| Date | Round | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| Apr 2022 | Series C | US$170M | Not disclosed | Prosus and Sanabil Investments (leads); Sequoia Capital India, STV, Endeavor Catalyst, Vision Ventures | Foodics |
Foodics timeline
Key dates from the sources on this page, oldest first. Metric snapshots are listed after the funding events.
- 2014 — Foodics is founded in Riyadh by Ahmad Al-Zaini (CEO) and Mosab Al-Othmani.
- Apr 2022 — Series C: US$170M. Investors: Prosus and Sanabil Investments (leads); Sequoia Capital India, STV, Endeavor Catalyst, Vision Ventures.
- April 2022 — Total funding: About US$198 million.
Investors
Overview
Foodics provides cloud-based software that restaurants use to run their businesses. Its point-of-sale system handles orders, payments, kitchen displays, menus, inventory, staff, customer loyalty and reporting, and connects to delivery apps and accounting tools. Foodics has added payments, through Foodics Pay, and financing, through Foodics Capital, turning itself into a broader financial platform for the food and beverage industry. It serves thousands of restaurant brands across Saudi Arabia, the UAE, Egypt, Jordan, Kuwait and other markets, from single cafés to large chains.
Ahmad Al-Zaini, the CEO, and Mosab Al-Othmani founded Foodics in Riyadh in 2014. They started by building an iPad-based point-of-sale app for restaurants at a time when most in the region used legacy systems that were expensive and hard to update. Foodics grew with the rapid expansion of Saudi Arabia's restaurant and café scene, driven by a young population, rising tourism and entertainment reforms.
Products
- Foodics POS: cloud-based point of sale for dine-in, takeaway and drive-through.
- Kitchen and inventory: kitchen display systems, recipe costing, stock tracking and purchasing.
- Online ordering and delivery integrations: connecting to aggregators such as HungerStation, Jahez and Talabat, and enabling restaurants' own ordering channels.
- Foodics Pay: integrated card payments with faster settlement.
- Foodics Capital: financing for restaurants based on their sales data.
- Loyalty and analytics: customer programmes and dashboards for multi-branch operators.
- Marketplace: third-party apps for accounting, HR and more.
Funding
Foodics raised early funding from Raed Ventures and Vision Ventures, followed by further rounds as it expanded across the region. In April 2022 it raised a US$170 million Series C co-led by Prosus and Sanabil Investments, a unit of Saudi Arabia's Public Investment Fund, with Sequoia Capital India, STV, Endeavor Catalyst and Vision Ventures. At the time it was described as the largest Series C for a software company in the Middle East and North Africa. Total funding reached about US$198 million. The valuation wasn't disclosed, so we show it as not disclosed. Foodics said it would use the money for regional and international expansion, acquisitions, fintech, lending and supply chain initiatives.
Business model
Foodics earns subscription fees per branch and per device, payment processing fees through Foodics Pay, and income from financing products. Payments and lending can significantly increase revenue per customer compared with software subscriptions alone, a strategy followed by Toast in the United States. Foodics doesn't publish revenue, so we show it as not disclosed.
Competition
Foodics competes with international POS providers such as Oracle Simphony (used by large chains and hotels), Square and Toast as they expand; with regional POS startups; and with banks and payment companies offering terminals to restaurants. Its advantages are its local focus, Arabic interface, integrations with regional delivery apps and early lead in Saudi Arabia.
Foodics at a glance
Foodics is a Riyadh restaurant technology company founded in 2014 by Ahmad Al-Zaini and Mosab Al-Othmani. It offers cloud point of sale, payments and financing to restaurants across the Middle East and North Africa. It raised a US$170 million Series C in April 2022 co-led by Prosus and Sanabil Investments, without disclosing its valuation.
Timeline
- 2014: founded in Riyadh with an iPad-based POS for restaurants.
- 2016–2020: expands across Saudi Arabia and into other Gulf and Middle East markets.
- April 2022: raises a US$170 million Series C co-led by Prosus and Sanabil.
- 2022 onwards: grows Foodics Pay and Foodics Capital and expands its marketplace.
Saudi Arabia's food and beverage boom
Saudi Arabia's restaurant and café sector has grown quickly, helped by a young population, rising female workforce participation, social reforms that opened up entertainment and dining, and growth in tourism and events. Coffee shops in particular have multiplied. Delivery apps have become a major channel. This growth creates demand for modern systems that can manage multiple channels, branches and payment methods, and for financing to fund expansion, all of which Foodics aims to provide.
The vertical SaaS plus fintech model
Software companies serving a specific industry, known as vertical SaaS, often add financial services because they sit at the centre of their customers' transactions. A restaurant's POS system knows its sales, peak hours and growth, which makes it well placed to process payments and offer loans. Toast in the US, Shopify in e-commerce and others have shown that payments and lending can become larger than software revenue. Foodics is following this playbook in the Middle East.
Questions for restaurant operators
- Does the POS integrate with the delivery apps and payment methods you use?
- How reliable is it during internet outages?
- What are total costs, including hardware, subscriptions and payment fees?
- How strong is reporting across multiple branches?
Risks
- Restaurant failures: the industry has high closure rates, affecting retention and loan performance.
- Payments competition: banks and fintechs compete aggressively for merchant payments.
- Expansion: each new country brings different regulations and competitors.
Who uses Foodics
Foodics' customers range from independent coffee shops and food trucks to large restaurant groups and franchise operators with hundreds of branches. Chains value centralised menus, pricing, inventory and reporting across locations, while small operators value simple setup and reliable support. Many customers run both dine-in and delivery operations, and integrations with aggregator apps save staff from re-entering orders manually, which reduces errors and speeds up service during busy periods.
Valuation context
Because Foodics hasn't disclosed its valuation, comparisons rely on peers. Toast, the listed US restaurant platform, has traded at several times its revenue, with much of its revenue from payments. Any future Foodics round or listing will likely be judged on similar metrics: the number of restaurant locations, payment volume processed and growth in lending, along with profitability.
Expanding beyond Saudi Arabia
Foodics has expanded into the UAE, Egypt, Jordan, Kuwait and other markets in the region. Each market has different payment systems, delivery apps, tax rules and languages, so expansion requires local integrations and teams. Egypt offers a large population and fast-growing food sector but a volatile currency, while the UAE offers high-spending consumers and many international restaurant brands. Success across several markets would make Foodics a regional platform rather than a national one.
Latest developments (October 2026)
Foodics has been using its position as a leading restaurant software provider in Saudi Arabia to expand into finance and AI. In October 2026 it made a strategic investment in Funding Souq to expand embedded small-business lending in Saudi Arabia and the UAE, according to Zawya, and earlier in 2026 it acquired Greek AI startup Norma AI. Its last equity round was the US$170 million Series C in 2022.
What to watch
Watch for a new funding round or IPO plans on the Saudi exchange, growth in payments and lending, acquisitions and expansion beyond the Middle East.
Takeaways
Restaurant operators can run orders, payments and finance from one system. Founders can learn from the vertical SaaS plus fintech model. Investors should wait for disclosure of valuation and financials before comparing with global peers.
Sources
Every figure on this page comes from the public sources below. Where sources disagreed, we used the company's own announcement or a primary news report. Private-company data changes; check the date beside each figure.
Frequently asked questions
What does Foodics do?
Foodics is a restaurant technology / point of sale, payments and finance for restaurants company headquartered in Riyadh, Saudi Arabia. It was founded in 2014.
What is Foodics's valuation?
Foodics has not publicly disclosed a valuation in the sources we track.
How much revenue does Foodics make?
Foodics is a private company and has not publicly disclosed its revenue. Figures on third-party sites are usually modelled estimates rather than numbers reported by the company.
What was Foodics's latest funding round?
The most recent financing we have verified is a series c in Apr 2022: US$170M. Source: Foodics.
Who are Foodics's investors?
Investors named in public announcements include Prosus, Sanabil Investments, Sequoia Capital India (Peak XV), STV, Endeavor Catalyst, Vision Ventures and Raed Ventures.
Who founded Foodics?
Foodics was founded in 2014 by Ahmad Al-Zaini (CEO) and Mosab Al-Othmani.
Is Foodics a public company?
No. Foodics is a private company (private, venture backed), so its shares are not traded on a stock exchange and it isn't required to publish its financial results.
Where is Foodics headquartered?
Foodics is headquartered in Riyadh, Saudi Arabia.