Private markets, explained properly

Find the investors, targets and buyers that matter.

Field-tested guides for founders raising money, investors hunting for deals, and sales teams selling into freshly funded companies. When you need the list itself, we build it for you.

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deal-signals.csv

Signal	Who it helps
New seed & Series A rounds	Sales teams
Form D filings	Researchers
Active angels by sector	Founders
Founder-owned firms, 10–100 staff	PE & search funds
Family offices by mandate	Fund managers

Browse by topic

Raising Capital

Angel rounds, SAFEs, valuations, term sheets and the paperwork in between. Written for founders who want to raise on sensible terms.

18 guides

Private Equity & VC

Deal sourcing, fund economics, LP fundraising and acquisition mechanics for investors, search funders and emerging managers.

16 guides

Company Research

How to dig up revenue, investors, filings and comparables on private companies, using free and paid sources.

8 guides

Sales & Lead Generation

Turning funding rounds and private-market signals into pipeline: lead lists, triggers, outreach and selling to investors.

8 guides

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All guides

Sales & Lead Generation

How to Build a B2B Lead List That Actually Converts

A step-by-step guide to building a targeted B2B lead list: defining your ICP, finding accounts, adding contacts, verifying data, prioritising with signals and keeping the list clean.

7 min read

Raising Capital

How to Build an Investor List That Actually Gets You Meetings

A step-by-step method for building a targeted investor list: where to find names, which fields to track, how to score fit and how to prioritise outreach before a raise.

7 min read

Raising Capital

How to Find Angel Investors for Your Startup: A Step-by-Step Playbook

Where angel investors actually come from, how to build a list of the right ones, and how to approach them so they reply. A practical playbook for first-time founders.

9 min read

Private Equity & VC

How to Find Family Offices That Invest in Deals Like Yours

Where to find single and multi-family offices, how to work out their investment mandate, how to get introduced and what family offices look for in direct deals and funds.

7 min read

Company Research

How to Find (or Estimate) a Private Company's Revenue

Private companies rarely publish revenue, but you can find or estimate it. Twelve methods using filings, headcount, pricing, job posts, interviews and industry benchmarks, with worked examples.

7 min read

Sales & Lead Generation

How to Find Recently Funded Startups and Turn Them Into a Lead List

Where to find startups that just raised money, how to filter them to your ideal customer profile, how to enrich with decision-makers, and how to reach out at the right moment.

7 min read